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For online brands and store owners

Stop renting the feed.
Throw your own launch party.

A simple, step-by-step plan for online brands that want customers who come back. Ads cost more every month and shoppers scroll right past them. Give your brand a human face instead, with things customers can take part in as well as buy. Team up with the creators and brands they already love, and turn one-time orders into a community.

Start free

8 steps · about 6 minutes · Max will guide you

Be the brand people met, not another ad.

The usual way

Pay for another round of ads

  • You pay more every month to reach the same people
  • Customers scroll past in a second
  • A one-time order, then silence
  • The platform owns the audience, not you

The Pulse way

Your own gathering

  • Customers show up on purpose, live or online
  • You meet them, and they meet you
  • Every guest lands in your contacts, ready to follow up
  • One order turns into a fan who comes back

Your Circle of Influence

You in the middle. Eight partners around your customer.

Your best customer already follows a creator, shops at a boutique, listens to a podcast and buys from a few other brands. None of them compete with you, and each one reaches the same people. Where their audience overlaps your customer, that’s a shared crowd, and a co-hosted event waiting to happen.

Tap a circle

Creator or influencer in your niche

They already have your customer’s attention and trust, and people listen when they recommend something.

Host together

Live Unboxing and Q&A. They open your new product on camera and answer questions from their followers and your customers.

  1. Creator or influencer in your niche
  2. Complementary brand
  3. Podcaster
  4. Local boutique
  5. Photographer or videographer
  6. Gift box company
  7. Fitness or hobby studio
  8. Event venue or pop-up space

The playbook

Eight steps to your first event, and the next one.

Do these once and you have an event. Do them every month and you have a community.

  1. Step 1

    Picture the customer you want more of

    Skip “anyone who shops online.” Describe one kind of person: their age, what they do for fun, where they spend time online, who they follow and what they care about. Then name the moment that brings them to your store.

    • First order
    • Repeat customer
    • Gift season
    • A new launch
    • Abandoned cart
    • A fan who posts about you

  2. Step 2

    Find who else reaches that customer

    Look at your circle and pick two or three partners to start with. The best ones already have your customer’s trust and don’t sell what you sell.

    • Ask your customers who they follow and what else they buy.
    • Check who tags you and who your loyal fans mention.
    • Feature them first. A post or an email about their work is an easy first hello.

  3. Step 3

    Choose one event to co-host

    Pick something your customer would enjoy even if they never bought, and a partner who can add to it. Keep it short, fun and useful.

    • Show, don’t sell. Demos, customer stories and a real person to meet. Save the offer for the end.
    • Small is fine. 25 true fans beat 500 scrolls.
    • Live online or in person. A video room, a pop-up, a shop or a studio.

  4. Step 4

    Create it in Pulse

    Set up the event once. Pulse gives you a registration page in your brand, takes the sign-ups, and sends each guest a confirmation and reminders on its own.

  5. Step 5

    Fill the room, together

    This is where co-hosting pays off. You invite your list, your partner invites their audience, and everyone who signs up comes through your page.

    • Your list: invite past customers, subscribers and your loyal fans.
    • Your partner’s audience: send them the link and a ready-made post.
    • Ask your guests to bring a friend who would love what you make.

  6. Step 6

    Host the room

    Greet people by name. Show the product, tell the story behind it and let customers share theirs. Let your partner shine. Tonight you’re not a logo in a feed, you’re the face of the brand.

  7. Step 7

    Follow up and nurture

    The event starts the relationship. The follow-up builds it. Thank every guest, share the replay, send the offer, and invite them to the next one.

    • Make the offer easy. A thank-you code for guests, and early access for your VIPs.
    • Ask for a story. “What did you love? Would you share a photo?” Fans become your best marketing.
    • Close the loop. Tell your partner what came of their audience, and send a thank-you.

  8. Step 8

    Repeat with a new partner each month

    Every event adds a partner, their audience, and a room full of new contacts. Your community grows, and so does the number of customers who come back on their own.

Host your first event this month.

Start on the Starter Program: your first 5 events are free, then just $5 a month. No credit card to start.

Start free Get 3 event ideas from Max

Want help planning it? Join free Tuesday Office Hours.